Still swimming in the progressively muted glory of the previous issue, it always comes as a bit of a surprise when the powers that be announce it’s time to start the next.An small clutch of people from each department – advertising, editorial and design – is invited to the Boardroom. We use this room because the table is big, and made of wood and makes us feel pretty awesome.
The quarterly brainstorm commences – we go around the table, each presenting our ideas for content. The advantages of working with such a diverse body of people always reveals itself at these meetings.
We each have our sources and a different agenda, and I always find it interesting how these things influence the ideas presented.
Louise (Lou) Irwin, for example, is a writer who has always wanted to make a difference any way she could. Among her main ideas (which will all be revealed in the fullness of time) she was adamant to cover a story on ACT Animal Liberation. I am ashamed to say that this story didn’t actually make the first-round cut but, as you will see, eventually squeezed itself between the pages and we’re really happy it did.
Mils on the other hand, approaches things from a design angle, inevitably resulting in a sprinkling of visually-stunning lifestyle, food and fun trails (see: 20 Summer Treats and Kiddy City).
Our well-connected head of advertising, Fiona, always pitches fresh angles on locals businesses and new additions to the city’s restaurant and retail offering.
We’re just a collection of people, however, and suffer under no illusions that we’ve got it covered. So if you, the reader, have any ideas for a story – whether it be one of the hundreds of people contributing to the richness of our city, an event that’s flying under the radar or a new business with a quirky angle – comment here or write to us at inthecity@canberratimes.com.au
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